Emerald Series: La Roca

Jorge Elías Rojas Vásquez was born into a coffee-growing family in La Armenia,
Planadas, Tolima. Losing his father at the age of five, he grew up surrounded
by coffee trees and hard work. By the time he was 12, he had taken responsibility for the family farm. In 2010, he acquired La Roca Estate, a 4.5-hectare farm 1,857 meters above sea level, where he dedicated himself to producing high-quality specialty coffee.

Origin Colombia, Tolima, Planadas
Coffee Grower Jorge Elias Rojas
Varietal Typica
Flavor Notes Red Currant, Cherry, Milk Chocolate

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Emerald Series: La Roca
Emerald Series: La Roca 300g Box / Whole Bean
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Free shipping on all orders over $75
Free shipping on all orders over $75
Free shipping on all orders over $75

A Legacy Rooted in the Mountains of Tolima

High in the cloud-covered hills of Planadas, Tolima, La Roca Estate stands at 1,857 meters above sea level, surrounded by natural reserves and cascading waterfalls. Here, producer Jorge Elías Rojas Vásquez continues a lifelong dedication to coffee cultivation, refining his craft through decades of experience and an unwavering pursuit of excellence.

The Art of Natural Processing

This exceptional Typica lot undergoes a meticulous natural process. Cherries are hand-selected at peak ripeness, fermented for 48 hours, followed by an additional oxidation stage before spending more than 240 hours drying. The result is a coffee with remarkable depth, complexity, and structure, showcasing the expressive character that has made Jorge's coffees internationally recognized.

Notes of Cherry, Molasses & Red Wine

Elegant layers of ripe cherry and dark molasses unfold with each sip, supported by a wine-like sweetness and lingering finish. The cup is vibrant yet refined, balancing fruit-forward intensity with the timeless elegance that Typica is celebrated for.

From an Award-Winning Producer

Jorge's dedication has earned recognition on some of coffee's most prestigious stages, including a Top 3 finish in Colombia's Cup of Excellence and a championship title at the World Coffee Challenge. This coffee reflects not only the unique terroir of Planadas, but also the passion and expertise of one of Colombia's most respected producers.

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